Gemma Noonan is the Operations Director at the Giggs Group. This role builds on her former experience as an HR Director with more than 18 years of experience in different organizations. She is also a coach and a Point of Value facilitator. 

by Emma Aasa

Hi Gemma! So, tell me a bit about yourself. Who are you, and what do you do for a living?

Gemma: I am the operations director for a set of property-related businesses. Two years ago, I joined a local entrepreneur to help him grow his businesses, all real estate related: property sales, property management and the financial services associated with buying and selling houses. We realized we could use the values ranking system when coaching other real estate agents and small business owners. 

So, how does it work? 

Gemma: We do the values ranking and value storytelling in groups. And here, we find that not only do people learn about themselves, but it also has an excellent team-building element to it because people get to learn about each other. By telling the values stories, people better appreciate why people behave the way they do.

At our organization, we can make all our decisions now in line with our values, and we can manage our people in line with our values. Our core values now are about learning, achieving and communication.

We believe in transparency with people, telling them what we expect and giving them regular feedback. Having a clear set of core values removes a lot of uncertainty and makes room for much more constructive conversation. 

Has working with Point of Value had any impact on you personally?

Gemma: It enabled me to make a huge decision, to leave a very well-paid job as an HR director, with a lot of respect, some people would’ve stayed there forever. In theory, I loved my job. I loved travelling. I had some great teams, but the management’s core values didn’t match mine. I got to the point where I realized that I couldn’t manage anymore, and I couldn’t set an HR strategy in line with my values. Doing value work gave me the insight I needed to make this monumental decision to resign. And I am proud of where I am now. 

Who would you recommend Point of Value to and why?

Gemma: I constantly recommend it to people. Our employees and our coaching clients. And likewise, if we’re recruiting someone, we will explain to them that the value ranking is part of our recruitment process. You can use it in coaching, recruitment, and team building. 

Doing value work can be life-changing. Out of every ten people I facilitate, at least one makes big life decisions like changing careers, breaking up with a partner or doing some other brave thing that they maybe didn’t have the strength to do before.  

“We believe in transparency with people, telling them what we expect and giving them regular feedback. Having a clear set of core values removes a lot of uncertainty and makes room for much more constructive conversation.”

“Value work can be life-changing. Out of every ten people I facilitate, at least one makes big life decisions like changing careers, breaking up with a partner or doing some other brave thing that they maybe didn’t have the strength to do before.”