What is Value.Online?

Individual and organisational development is an important part of both our personal lives and our businesses, and while there are many tools available to improve and achieve results, working with values is one of the most effective ones. Our unique Value.Online tool is a front-runner in the field of organisational and individual value work.
So how can our tool help you increase motivation, improve the workplace atmosphere and increase the efficiency of your operation? What exactly is Value.Online?

It is a process to discover your values

Our one-of-a-kind tool and method can help you reach clarity about your personal values, which will contribute to motivation and self-discovery, as well as find congruence between the organisation and the individual to achieve a better work environment, boost commitment and produce improved results.

As a certified facilitator you will be able to lead individuals, teams and/or organisation through this unique process and offer them a new approach to personal and organisational advancement.

It is a unique, research-based
value ranking tool

Our system is as easy to use as it is sophisticated. With our cloud-based Value.Online tool, you rank your values according to how important they are to you. Thanks to the system’s interactivity, values are set against values. Our tool and process are based on research and theories on values of, among others: Milton Rokeach, Brian Hall, Abraham Maslow and Shalom H. Schwartz.

  • Takes only 30 minutes
  • Considers 128 unique values
  • Works effectively for everyone
  • Based on scientific research


Our database has the 128 personal values that are the most common worldwide. Each value is defined and presented with three synonyms. This lets Value.Online process cover almost 400 values, making it the most sophisticated system of its kind in the world.

The ranking generates several personal maps used for the next steps. These maps are based on research and theories of consciousness — and adult development, among others: Erik H. Erikson, Jean Piaget, Robert Kegan, Abraham Maslow, Lawrence Kohlberg, Frederic Laloux and Bill Torbert.

It is co-creating the future

The Value.Interact community is where you as facilitator, researcher, organisation and client come together to share your experiences, learn from each other, grow as professionals and individuals, and evolve your processes and products to create the next-generation, value-based personal and organisational future together.


The process: an overview

Everything we do is based on three steps: Rank, Map and Act. The process is easy to apply and adapt to your needs, whether about significant organizational changes or personal development.

Want a deeper dive?

Out Point of Value – An Introduction is a publication for those who want to know more about values and are curious about how our tool Value.Online works.

One Day to Value Congruence: For team and organizations

How is it done?

We have a well-proven workshop process for working with teams and organizations. But every organization is unique. So we consider the needs and circumstances of each organization and can customize the process as needed.

What happens before the workshop?

  • We meet with the participants to present the process and answer questions. This takes about 30 minutes.
  • Participants rank their personal values using our Value.Online system. We do this about a week before your workshop.

How does the workshop day work?

  • In groups of three, we develop mapping and insight into personal values.
  • Individuals present on how they prefer to work in groups and what relationships and roles they’re comfortable with.
  • We rank the group’s shared priorities and behaviors based on the group’s assignments and goals. We then discuss and decide on 3–5 values that should be guiding the team’s actions.
  • We discuss and strategize how they should be implemented and followed up in everyday actions.

What’s the follow-up?

A few months after the workshop, we have 2–3 hours with the team and make a new ranking of the common values. This lets us coach and offers tips and suggestions to work more effectively and address any issues.


Teams often make a mistake from the beginning. They create rules for the group before knowing each other’s values or clearly articulating what these rules mean.

We reverse that process.

A prerequisite for the team to successfully agree on norms that everyone commits to and promotes for new employees and customers is to start with the group as individuals. Only when each individual has insight into and can convey their personal values and motivations to the group can the journey towards congruence begin.

The concept of value congruence means that the values of the employees and the organization are consistent in a group and organizational context. Value congruence is the prerequisite for creating a collaborative culture in the workplace or in the association and is the key to increased motivation, a better work environment and an efficient business.